50 Pictures
DON'T SHOOT...
...another fact-packed video!
It's time to tell a Damn Good Story.
Facts v Friction
Your organisation has lots to say - and the facts to back it up. But in a totally fact up world, can you even get a word in edgeways?

Not unless you tell a Damn Good Story.

Stories are information PLUS emotion. They're struggles, stakes, surprises. Friction, not facts.

Story-driven videos punch in the gut, pull at the heart, light a fuse in the mind, and sometimes squeeze a small squeak from the bum, too.

They're also a lot more fun than facts. (And that's a fact!)

"Storytelling is the most powerful way to put ideas into the world today."

Robert McKee - storytelling mentor to Pixar, Disney, Nike, and more

Keep It Real
Marketing shouldn't feel like marketing. It should feel like a Damn Good Story. And Damn Good Stories are about real people with real purpose overcoming real problems in a real place.

At 50 Pictures, we don't care about trends, viral moments, or the "next big thing" in digital marketing. We care about stories - real ones.
"Stories are up to 22 times more memorable than facts alone."
Jennifer Aaker
Stanford Graduate Business School
P is for People (and a Damn Good Process)
People connect with people, not plots. That's why our StoryFINDING-to-StoryTELLING Process puts people with a sense of purpose at the heart of every story.

With our process, you go steadily and easily from one solid step to another. Momentum builds. Clarity sharpens. And before you know it, you've got a Damn Good Story. A story that W.O.R.K.S for you, whether you're telling...
Finding and Telling a Story that W.O.R.K.S.
We hate acronyms as much as you do, but when you want to find a Damn Good Story, our 50 Pictures W.O.R.K.S. sessions work. So here's the gist:

1. We listen and research to gather as much information as we can.

2. We use this Story Stuff to generate multiple story ideas.

3. We test every idea against your objectives.

4. The strongest idea pops out.

5. That's it!

So how do we test story ideas? By asking five questions that spell out the word W.O.R.K.S...
  • Wonder Question
    What's most inspiring about this story?
    W
  • Originality Question
    What makes this story different? (If it's been done before, why bother?)
    O
  • Reach Question
    Who cares?
    R
  • Kindle Question
    What feeling will this ignite? (Emotion is everything.)
    K
  • Shift Question
    What change in behaviour will this story prompt?
    S
  • These five questions generate five single-word answers that reveal your strongest story idea and guide every creative decision in the StoryTELLING phase. So yes, W.O.R.K.S. is an acronym (sorry) but at least it's not a crapronym!
Still here?
If you want a quick, play-it-safe, fact-packed video that ticks a few marketing boxes, we're not the people you're looking for.

But if you want an authentic story that stops people mid-scroll, makes them think, makes them laugh - maybe even makes them angry or upset - and generates the results you need, then this is where your story begins.
  • Read our StoryFINDING Guide
    Find out more about our process, with our handy guide on How To Find a Story That W.O.R.K.S.
  • Then book a Discovery Call
    Where we can gather around a flickering screen for a 50-minute chat and get your story started.
"Trust the process. Your time is coming. Just do the work, and the results will handle themselves."
Tony Gaskins
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